Online presence standard package
There’s no need to feel overwhelmed in the digital landscape
Pre-built packages
Full support, from beginning to end
Feeling overwhelmed by the sheer amount of work required to get your online presence off the ground? We can help.
What’s included
Briefing call
We will kick-off the project with a video call (or audio only – your choice!) of up to an hour and a half. The call will establish your current state (in terms of online presence and familiarity with the relevant tech and social platforms), the target audience you hope to reach, and measurable, achievable goals.
Our job is to help you achieve your goals, so this is our opportunity to learn who you are, what you stand for, and how we can best help you for long-term success.
Design and build author website
We get it, you’re writers not web developers. You don’t need to be. Let us design and build your website on WordPress and teach you how to use it. The software is free and open source, meaning you will have limited maintenance fees to worry about. And as an added bonus, it is incredibly user friendly!
The process covers an initial project proposal with feedback, one draft build with feedback, and a final delivered website. Websites will include the following: homepage, about, biography, contact, bibliography, blog (optional), sign up to the newsletter (optional), and up to two other pages as defined in the initial briefing.
We create the site in a way that you can manage it once it is built and will provide you with the necessary training to manage without us from then on!
Branding
You might think that an author doesn’t need a ‘brand’ but it really helps – trust us! If you have a consistent colour palette, fonts, and designed assets you can use across your platforms, people will easily recognise you wherever they find you online. We will develop brand guidelines for you that can work across your entire online presence.
During the briefing call, we will discuss the kinds of styles you like (and those you don’t!) and work from there to develop a designed brand that fits your personality and audience. You will be given a draft with one round of corrections included in the price of the package.
Set-up social channels or audit
If you are brand new to social media, we can help you choose the right username and set-up high-performing profiles. If you already have a social media presence, we will audit your current presence, including establishing baseline metrics, revising your bios, and ensuring you are implementing platform best practice.
Design social media templates
With the branding agreed upon, we will design up to five social media templates that you can use on your channels for amending and re-use according to your strategy (see below!). Included in the price is one round of feedback and edits.
Newsletter and contact list set-up
Establishing a newsletter is incredibly important – you want to be able to own your contacts rather than relying on a social media platform to be able to talk to your fans. We recommend using an email marketing solution for list management but we can also help you with setting up a Patreon if you prefer (or talk to us if you would like help with both).
Newsletter set-up will include creating a basic newsletter template that incorporates your branding and aligns to your website design. One round of feedback and edits is included.
Develop social media strategy and posting schedule
It’s not helpful to have all the channels set up if you don’t have a plan for creating and publishing content on them! We will build a strategy for you that considers your target audience, your tech savviness, and the amount of time you can dedicate to maintaining your social media. We will help you choose the right platforms for you and develop a workflow for content creation that will help you populate your channels for years to come.
Training in using the website, social media, and appearing on-camera
Mentioned above in passing, we think this is such a crucial part of our offering that we wanted to pull it out as a separate point! We want to ensure that you are fully prepared to take control of your new online presence and make it work for you as your career builds.
Given the importance of video footage in growing your social media following, we will also give you some training and tips for appearing on-camera, whether it is for your personal social media feed or for the purposes of interviews. The training we provide will be designed specifically for you and depend on your existing strengths.
Training will be delivered by video call at the completion of the project work.
Price: €1500
Contact us for a bespoke marketing proposal or explore our packages for single announcements or for larger launches or events.