by Megan | May 30, 2024 | Social Media
Whether you have recently decided to take stock and deliberately improve your social media presence or you are just starting out on your public persona presence, it is important to audit how you currently present yourself online. This is one of those situations where...
by Megan | Jan 10, 2024 | Branding
So, you have created an author website and you want to create a place you can showcase all of your work – a beautifully presented bibliography. But how should you structure the content? Let’s not forget why you are taking the time to build your presence on the...
by Megan | Jan 10, 2024 | Social Media
Since Elon Musk’s takeover of Twitter, we have seen countless issues with the platform. Anyone can become verified if they are willing to pay, hate speech and false information are no longer being strictly regulated, and people are leaving the platform in droves. What...
by Megan | Oct 23, 2023 | Blogging, PR and marketing
Arguably, the most important aspect of search engine optimisation (SEO) is keywords. But before you can identify the right keywords for your blog posts or webpages, you need to know your audience. You need to understand who your reader/market is, what they search for,...
by Megan | Sep 2, 2023 | Social Media
Has your publisher or publicist asked you to dive into social media? No idea where to start? This blog post will guide you through the process of selecting the most effective social media channels to promote your book successfully. Many authors make the mistake of...