Launch standard package
Make it a coming out party to remember
Pre-built packages
You’re coming out!
Do you have a new book coming out? Every week, thousands of new books hit the shelves. Whether you are being traditionally published by a large or indie publisher or self-publishing, work with us to ensure your book gets noticed by the right readers.
The launch package can also work for other events or announcements that need more than what is included in the announcements standard package.
This package is designed to include everything in the announcements standard package in addition to what is featured below.
What’s included
Identify target audience and build strategy
With a longer (approximately an hour) and more in-depth initial briefing call, we will dig into your target audience based on the current event, your most recent output, and your long-term career goals. Together we will create measurable goals from which we will build a strategy – for your launch as well as providing a sustainable framework for you to use after the launch has finished.
Interviews, featured posts, and blog tour
Based on your target audience and goals, we will reach out to relevant influencers and arrange for featured content to appear on their channels. Taking into consideration your comfort levels with certain kinds of media appearances, we can arrange blog, podcast, and video (live and pre-recorded) interviews.
You are guaranteed five social media features (as included in the announcements standard package) and five longer-form features (the format of which will depend on your preferences).
Traditional media outreach
Traditional media includes print magazines and newspapers as well as their digital counterparts. We cannot guarantee you will be featured (any PR agency who makes such a claim is lying to you!), but you will benefit from our years of experience and strong network connections across relevant publications.
Local bookshop outreach
We can provide support for, or reach out ourselves, to your favourite local bookshops to arrange events and features with physical locations. Building strong relationships with local booksellers can set you up for success for your future publications as well.
Giveaway management
A great way to generate interest in a new publication is to run a giveaway. We can manage the digital end of this work on your platform(s) of choice, though if your giveaway is for physical copies, you will need to either send a physical copy yourself or we can liaise with your publisher.
Giveaways can vary in complexity. We will discuss your needs in the briefing call to establish whether the giveaway you would like to run fits within the parameters of this standard package.
Paid advertising management
For an additional €100 per campaign, we can manage paid social media campaigns to increase awareness/reach of your book or event. Each ‘campaign’, in this instance, refers to an ad group. This includes creating the visual creative, writing copy, split testing for the best performance (if the platform allows), building the audience targeting, and monitoring the performance.
Every campaign will require additional budget for the ads themselves. We will manage each campaign for a maximum of two weeks – if you want longer running campaigns, this will incur further charges.
Price: €700
If you wish to have a bespoke marketing approach, contact us. For impactful but economic support, see our ‘Announcement standard package’. If you are a beginner in digital marketing and have yet to develop your online presence, our ‘Online presence standard package’ might be more suitable.