by Megan | Jan 10, 2024 | Branding
So, you have created an author website and you want to create a place you can showcase all of your work – a beautifully presented bibliography. But how should you structure the content? Let’s not forget why you are taking the time to build your presence on the...
by Megan | Oct 23, 2023 | Blogging, PR and marketing
Arguably, the most important aspect of search engine optimisation (SEO) is keywords. But before you can identify the right keywords for your blog posts or webpages, you need to know your audience. You need to understand who your reader/market is, what they search for,...