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How to choose the right social media channels to promote your book
Has your publisher or publicist asked you to dive into social media? No idea where to start? This blog post will guide you through the process of selecting the most effective social media channels to promote your book successfully. Many authors make the mistake of...
How to choose the right social media channels to promote your book
Has your publisher or publicist asked you to dive into social media? No idea where to start? This blog post will guide...
Latest posts
How to do a social media audit – and why you need to
Whether you have recently decided to take stock and deliberately improve your social media presence or you are just starting out on your public persona presence, it is important to audit how you currently present yourself online. This is one of those situations where...
Showcase your writing: How to include a bibliography on your author website
So, you have created an author website and you want to create a place you can showcase all of your work – a beautifully presented bibliography. But how should you structure the content? Let’s not forget why you are taking the time to build your presence on the...
Is ‘Book Twitter’ still worth it? How and why you should use it
Since Elon Musk’s takeover of Twitter, we have seen countless issues with the platform. Anyone can become verified if they are willing to pay, hate speech and false information are no longer being strictly regulated, and people are leaving the platform in droves. What...
Website basics for authors: SEO starts with keyword research
Arguably, the most important aspect of search engine optimisation (SEO) is keywords. But before you can identify the right keywords for your blog posts or webpages, you need to know your audience. You need to understand who your reader/market is, what they search for,...
How to choose the right social media channels to promote your book
Has your publisher or publicist asked you to dive into social media? No idea where to start? This blog post will guide you through the process of selecting the most effective social media channels to promote your book successfully. Many authors make the mistake of...
Turn readers into career-long, loyal fans with a newsletter
A writer friend of mine said she didn't want to create an author newsletter, as she felt they were a bit 'self-indulgent'. Cue much coughing and spluttering as I spat out my tea in disbelief. Email newsletters are far from self-indulgent. They are a smart, powerful...
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